Japan Railway Journal

Season 7, Episode 6

Episode Title: Shinano Railway: Investing in New Trains

Air Date: 2021-09-16

Overview:

In Nagano Prefecture, third-sector Shinano Railway came up with a unique strategy to replace their old trains. Investing half of received funds, they gave the remaining half back to their supporters, offering rides on their tourist train, etc. By May 2021, the company reached its 30-million-yen target. See how Shinano Railway utilized this one-of-a-kind strategy to purchase new trains.