The Entertainment Biz

Season 1, Episode 5

Episode Title: Premieres and Junkets

Air Date: 1998-03-15

Overview:

In an age dominated by the needs of the entertainment industry, the media are demanding more and more access to actors. Film stars, including Goldie Hawn, Julia Roberts, Bruce Willis, Mel Gibson, Meg Ryan and George Clooney, talk about their role in the publicity machine. Plus a consideration of the contrasting marketing campaigns behind Independence Day and the UK relaunch of cult hit Quadrophenia.